In Australia, Indigenous culture is coming into fashion. Canada is driving diversity in business.
Now a Toronto-based, women-led startup is offering companies a way to make their brand image more attractive to different target groups. They want to find themselves represented.
Image recognition software equipped with artificial intelligence analyses companies’ visual online content.
It assesses to what extent people of different races, ages, gender, body and skin type or with disabilities are included in brand marketing.
Firms see how they compare with competitors or rank in their industry segment. Allowing for concrete improvements.
The startup is also conducting studies focusing, for example, on how fashion is geared towards specific body types.
Meanwhile, venture capitalists can already be diversity-certified.