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Expanded access

Hairdressing salons are finding new clients thanks to this app created in Toronto. Meanwhile, international startups offering technology-based solutions and looking to expand their business into North America can get assistance from this Toronto-based non-profit-organisation. Startups are eligible as long as they are financially stable and willing to relocate to Canada. First step is to establish whether there is...

Attractive representation

In Australia, Indigenous culture is coming into fashion. Canada is driving diversity in business. Now a Toronto-based, women-led startup is offering companies a way to make their brand image more attractive to different target groups. They want to find themselves represented. Image recognition software equipped with artificial intelligence analyses companies’ visual online content. It assesses to what extent people...

Attaching importance

A little pony or skeleton key chain for your school satchel - magazine publishers work with the toy industry in order to make their products attractive to children. However, they hadn’t reckoned with a ten-year-old girl from a Welsh coastal town. Shocked by the potential environmental damage caused by the cheap plastic toys found inside her favorite magazines, she...

Equally placed

Carefree laughter, a set of chubby fingers and those big, saucer eyes…babies used in advertising can certainly make the heart melt. So what’s new, you might say? Well, a British nappy manufacturer is shaking up the industry with sustainable products AND by showing toddlers with Down’s Syndrome in its adverts. It might be 2020 but it is still rare...

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