Fresh grouping

Leftover food can be shared among neighbours.

An Ethiopian startup, meanwhile, is promoting group buying to ensure that eggs, meat and fresh vegetables from nearby farms can be consumed at fair prices.

Agricultural goods are listed in specific purchase quantities on an app. Users choose the desired product and create a group.

Any friends, family or other users who want to buy the same product then have 24 hours to join the group.

Once 5 people have joined, the purchase is made with a 20% discount. Transportation of goods is provided immediately by freelance drivers.

Elsewhere, smallholders have cultivated relationships with agricultural firms, while others are hard at work checking supply chains for sustainability practices.

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