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Fruitful liaison

Medical aid is becoming more affordable in Africa.

And now, thanks to an English startup, agricultural firms can get in contact directly with farmers in Kenya and Tanzania by SMS and voicemail.

Telephone services in East Africa being both more readily available than the internet and cheaper for smallholders to use.

The platform translates messages, allowing communication to take place in farmers’ native tongues.

150,000 farmers have already received individually tailored training or tips on the cultivation and delivery of their products.

In return, they supply important on-site information on harvests and prices. A digital analysis of the yield helps to weigh up investments and risks.

Micro-farms on front yards or roof-tops are great for local urban communities.

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