Hidden replacement

Internet browsing is possible without becoming an advertising target. But AI firms use any online content available to train their systems.

Now, resourceful designers in Amsterdam and Denmark are aiming to curb this practice with their new smart typeface.

Machines read websites’ programming code, and in order for humans to decipher the intended content, the code is converted into formatted text by a protocol. The designers’ new typeface’s protocol, however, creates a hidden level between code and text.

Individual nouns and verbs from the original are replaced by new words using the protocol’s special dictionary. The machines then read the altered text, whose meaning is different from the original.

Personal photos or music can also be protected against AI misuse.

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