Carefree laughter, a set of chubby fingers and those big, saucer eyes…babies used in advertising can certainly make the heart melt.
So what’s new, you might say?
Well, a British nappy manufacturer is shaking up the industry with sustainable products AND by showing toddlers with Down’s Syndrome in its adverts.
It might be 2020 but it is still rare to see disability involved in selling products.
That’s why it’s high time to give people with impairments the platform they deserve here too!
Advertising is just one industry where things are slowly but surely beginning to change.
Having more companies follow this example will make even more hearts melt.