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Attaching importance

Diversity & Ethics

A little pony or skeleton key chain for your school satchel – magazine publishers work with the toy industry in order to make their products attractive to children.

However, they hadn’t reckoned with a ten-year-old girl from a Welsh coastal town.

Shocked by the potential environmental damage caused by the cheap plastic toys found inside her favorite magazines, she started a petition which has won praise from both politicians and environmental activists.

A few months and a thousand signatures later, she has succeeded in persuading a high profile supermarket chain to remove such magazines from its shelves.

An inspiring story, and proof that commitment and tenacity can still generate change.

No matter how old you are!

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