A little pony or skeleton key chain for your school satchel – magazine publishers work with the toy industry in order to make their products attractive to children.
However, they hadn’t reckoned with a ten-year-old girl from a Welsh coastal town.
Shocked by the potential environmental damage caused by the cheap plastic toys found inside her favorite magazines, she started a petition which has won praise from both politicians and environmental activists.
A few months and a thousand signatures later, she has succeeded in persuading a high profile supermarket chain to remove such magazines from its shelves.
An inspiring story, and proof that commitment and tenacity can still generate change.
No matter how old you are!