Medical consultations can take place at the laundromat, while a platform is helping underrepresented groups obtain the health advice they need.
But considerations surrounding social and/or ethnic origin, sexual orientation or other cultural factors are just as important for those in need of care.
Enter a New York-based startup, which has used decades-spanning research to identify the core elements of cultural competence, and created a framework to measure the effectiveness of professional care providers.
Together with partners, they have helped develop and standardise care programmes for members of the BIPOC or LBGTIQ+ communities.
The goal? To guarantee equal treatment for all those in need of care.
Another platform enables families to find the right caregiver for their loved ones.