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Wearing well

Stretch-jeans can be manufactured sustainably. But for a new look, it’s worth taking a peek inside your existing wardrobe.

A London-based startup is helping consumers to find novel combinations. Single items of clothing are photographed and images uploaded to its app.

It, in turn, categorises users’ wardrobes. This catalogue lets users generate new combinations for any occasion.

Those looking for a fresh mix can let the startup’s AI styling function get to work. Just make sure to click on ‘save’…

Additionally, the app provides information on sustainable fashion and an online marketplace.

The idea, clearly, has legs, with over 250,000 registered users already maximising the potential of clothes they own.

Reuse and reduce in style.

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