Meanwhile a fourth-generation owner of an Italian family-run textile company has shown that stretch jeans can be sustainably manufactured too.
The new yarn contains natural rubber instead of oil-based elastane. His jeans are fully biodegradable and can even be used as fertiliser for raw materials such as cotton.
After 3 months only 5g of the original 300g fabric remain; after 6 months, it’s all gone.
The idea was born in a delicatessen when the owner came upon salami packaged in rubber yarn.
After 4 years of experimenting he was finally satisfied with his creation: the first jeans made with zero microplastics.
And, in time, his yarn could become even more sustainable.