Tag: Marketing

Special bumpers on ships filter water while loudspeakers purify the air. Now a Romanian startup is combining air purification with a new marketing opportunity for firms. Its large-scale air filter stations for shopping centres, petrol stations or airports contain digital displays which companies can book through an online platform to advertise their brands. Cutting property owners’ costs for clean...

For smaller retailers, gaming solutions can help entice in-store customers. Now, a Canadian startup is building a community especially for watch enthusiasts in a bid to strengthen local trade. The platform was created by a French founder who spent many years in the watch industry. It brings together stories from community members that provide insights into how their love...

Hairdressing salons are finding new clients thanks to this app created in Toronto. Meanwhile, international startups offering technology-based solutions and looking to expand their business into North America can get assistance from this Toronto-based non-profit-organisation. Startups are eligible as long as they are financially stable and willing to relocate to Canada. First step is to establish whether there is...

In Australia, Indigenous culture is coming into fashion. Canada is driving diversity in business. Now a Toronto-based, women-led startup is offering companies a way to make their brand image more attractive to different target groups. They want to find themselves represented. Image recognition software equipped with artificial intelligence analyses companies’ visual online content. It assesses to what extent people...

A little pony or skeleton key chain for your school satchel - magazine publishers work with the toy industry in order to make their products attractive to children. However, they hadn’t reckoned with a ten-year-old girl from a Welsh coastal town. Shocked by the potential environmental damage caused by the cheap plastic toys found inside her favorite magazines, she...

Carefree laughter, a set of chubby fingers and those big, saucer eyes…babies used in advertising can certainly make the heart melt. So what’s new, you might say? Well, a British nappy manufacturer is shaking up the industry with sustainable products AND by showing toddlers with Down’s Syndrome in its adverts. It might be 2020 but it is still rare...