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Goal-setting can motivate people to undertake climate action. So too entertaining tips.

Now with its new IT solution, a startup from Norway is helping companies to bring climate action directly to their clients.

Integration into software or apps means offsetting measures can be initiated upon purchase.

During the buying process the resultant carbon footprint is calculated and clients can choose an appropriate compensatory measure.

Like offsetting emissions by carbon removals, using sustainable aviation fuels or by supporting specific projects.

Payment for such measures is automatically settled. A specialist team is on hand to help businesses choose the best option for their individual requirements.

Evaluating how clients use the service can help with branding, compiling reports and communicating with customers.

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