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Fair training

Creatives can transform their stories into games or compose music on smartphones and share it on their socials.

The most well-known AI chatbots are trained using data that software firms find on the internet – even if creatives haven’t consented to its use.

Reason enough for a US-based organisation to try and make things more equitable. Their method? To certify AI developers who can prove they are using data from approved sources.

This includes data packages from companies that have secured the legal right of use. As well as data that is in the public domain, available under free licence, or is the property of development firms themselves.

Where employment of chatbots is concerned, an additional layer protects users’ private sphere.

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