Now, a CO2 neutral startup from Toronto is making savings with its waterless concentrates for head and body.
The female founders’ innovation is for all genders and comes in neutral packaging from recycled paper.
The three-times concentrated, cruelty-free and plant-based pastes are free from preservatives and activated by water.
A single tube supplies enough for 30 washes and can be completely emptied with a metal stick.
Because it’s 99.7% pure aluminium, it can also be infinitely recycled. The plastic lid, meanwhile, can be returned for recycling.
The pastes will help reduce our use of plastic shampoo bottles and our water consumption.
Sustainable laundry, anyone?