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Planting play

Art & Leisure

We can’t breathe underwater. Or without trees that bind CO2.

Now, a not-for-profit startup from Berlin has taken a playful approach to encourage the planting of trees. Their concept?

A club, which businesses from the games industry can join for a fee in order to support certified conservation and reforestation projects.

Measures taken against deforestation in the real world will be shown in its gamified counterpart. These days, as we know, progress can just as easily be traced online.

New forest regions can be explored with the help of a virtual hot-air balloon, with information about current projects also provided.

The next level for people in the games industry aiming to reduce their carbon footprint.

Welcome to the club.

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