Eating half-sized portions helps us lose weight and is easy to achieve with a set of scales.
But what about the plastic we consume each day? Thanks to a New York based startup, this can now be individually calculated.
Subsequently, a cash figure is generated that can be paid monthly to fund the worldwide largest network of businesses collecting plastic for reuse.
For companies there is a compensation model with certification that is visible to clients and all team members.
Using this method, 5 million kilograms of plastic have already been removed from the environment. The scheme also supports innovative technologies.
The ultimate aim is create a plastic-free environment, with only sustainable alternatives, maybe this one, in circulation.