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Diversity & Ethics

According to statistics women make up roughly 50% of the global population.

A Swedish startup is examining the gender balance in film and TV with the help of artificial intelligence.

The company founder and her team discovered two years ago that in the hit series Game of Thrones, female speaking time amounted to a mere 25%.

Now they are analyzing films and news programs to see not just how often women appear but how often they smile in comparison to men.

Results will be shared on a new online platform. It can inspire us to choose films based on our personal values and potentially influence a more diverse working environment in this industry.

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