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It’s banned in Singapore, great as emergency toothpaste, and can save your bacon on a first date. We’re talking about chewing gum, of course.

Popular as it is, too often it finds itself discarded on the pavement or in public places. Made from synthetic polymer plastics, most chewing gum doesn’t biodegrade.

Now two French design students are aiming to combat this silent pollutant with a concept that transforms used chewing gum into multi-colored skateboard wheels.

The project involves installing ‘gum boards’ in cities, where pedestrians can dispose of their used gum.

Deposits are regularly collected, cleaned, molded with a stabilizing agent and then naturally dyed. Discounts on the finished product could create further participation incentives.

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