A bank card made of trees? If you didn’t know better you’d say Pinocchio was doing some blue-sky thinking about the 21st century.
But it’s true: the first ever wooden credit card is here, supported by a sustainable search engine whose passion is global reforestation.
The latter’s model, where trees are planted with the advertising income generated by search enquiries, serves as inspiration for the new initiative.
When you use your new card, eighty percent of transaction fees (which, by the way, are picked up by the merchant) are diverted into projects supported by the search engine.
Free from plastic, free to use, and free of corporate marketing ploys.
It’s time to start barking up the right tree.