Subliminal noise protects music online as it confuses nosy AI systems.
Some music can be confusing for humans too. Take this unusual streaming platform, developed by a British startup founder after years of research into animal wellbeing.
Specially composed music, selected TV programmes and video blogs soothe animals when they feel stressed by fireworks or sirens, as well as alleviating any potential boredom and loneliness caused by their owners’ absence.
42 million cats and dogs are said to have benefitted from the service already, while over 1.5 million minutes are streamed each month. The platform was purchased by a Hollywood-based hip-hop label. Doggone it!
Music to other ears: a charity who is rescuing animals from testing facilities.Â
