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Sustainability

Home food waste can be sent off to make chicken feed. But what about unused paint in cellars and garages?

In the US alone, around 320 million litres of paint each year end up being incinerated, or worse, thrown in the garbage.

Not good enough, thought founders of a Michigan-based startup and developed a new recycling process.

Unused latex or acrylic paint (and bucket!) can be returned to a drop-off site or shipped, in prepaid boxes, to a processing facility.

There, similar shades are mixed, filtered and combined with new colour particles to form re-engineered paint. 18 shades are currently available.

Painting houses white is good for the environment, while polo shirts and paper bags can also be printed sustainably.

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