Substantial crowds can support sustainability. Large quantities of data stored in the cloud, however, can cause high CO2 emissions.
By 2025, almost 50% of all data may be stored on servers across the globe.
Which is why a London-based startup has developed a software allowing companies to measure their digital footprint and take appropriate action to reduce it.
A formula combining cloud usage, “Cloud Jewels” conversion factors, the energy efficiency of the cloud provider and power grid variables, yields an emission estimate.
Taken into account are watt-hours generated by network connections, computing power and data storage operation.
A dashboard supplies live data. Emissions created by websites can also be calculated.
For the long-term storage of backups, DNA is a game-changer.
