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Substantial crowds can support sustainability. Large quantities of data stored in the cloud, however, can cause high CO2 emissions.

By 2025, almost 50% of all data may be stored on servers across the globe.

Which is why a London-based startup has developed a software allowing companies to measure their digital footprint and take appropriate action to reduce it.

A formula combining cloud usage, “Cloud Jewels” conversion factors, the energy efficiency of the cloud provider and power grid variables, yields an emission estimate.

Taken into account are watt-hours generated by network connections, computing power and data storage operation.

A dashboard supplies live data. Emissions created by websites can also be calculated.

For the long-term storage of backups, DNA is a game-changer.

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