Fish remains could replace the plastic used in packaging and clothes.
Snakes, crocodiles and lizards are reared in animal farms to meet the luxury goods industry’s demand for exotic leather.
Now, a Portuguese startup is hoping to prevent some 2 million animals each year from ending up as watch straps, shoes or bags.
Animal cells are taken once from a 1 cm2 sized area, multiplied in the lab and manufactured into leather.
The patent-pending process could save on some 25 billion litres of water each year and produce materials that are more resistant than plant-based leather alternatives.
Market reports suggest that 65% of luxury goods buyers pay attention to manufacturers’ sustainability efforts.
Some gourmets can already eat with a clear conscience.