Inspirational appetizers with curated news on startups, emerging trends and bleeding-edge research

Retail therapy

If we buy fish and chips, it’s probably because we’re hungry, or have an appetite for it.

However, the motivation behind other on-site purchases can be harder to explain. Using modern analysis tools, dominant online companies can analyze vast stores of data.

Now, in a bid to make in-store retail competitive, a startup is combining local shopping with a digital platform. Bricks and mortar purchases can be analyzed through an app connected to the store system.

Customers scan interesting products using their smartphones. A game in the app allows them to win discounts, which can only be redeemed in-store.

In return, participating businesses receive details about customer decisions and can adapt their stock accordingly. Win-win.

Share the inspiration

Previous article
Next article

More Chillipicks In This Category

Stay Connected

Your headstart thanks to the newsletter

Sign up for our regular newsletter to receive the inspiration directly into your inbox on Fridays. Providing you with positive news on innovation and fresh perspectives that spark ideas. Not to forget – these cool topics make for warm-hearted conversations.

Related Chillipicks