If we buy fish and chips, it’s probably because we’re hungry, or have an appetite for it.
However, the motivation behind other on-site purchases can be harder to explain. Using modern analysis tools, dominant online companies can analyze vast stores of data.
Now, in a bid to make in-store retail competitive, a startup is combining local shopping with a digital platform. Bricks and mortar purchases can be analyzed through an app connected to the store system.
Customers scan interesting products using their smartphones. A game in the app allows them to win discounts, which can only be redeemed in-store.
In return, participating businesses receive details about customer decisions and can adapt their stock accordingly. Win-win.