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Hidden needs

Diversity & Ethics

Anyone who’s broken an arm will know how a minute’s work can turn into a mammoth task.

For people with limited mobility or disabilities, however, it’s a daily struggle. Finding clothes that are easy to put on, fashionable AND sustainable is like looking for a needle in a haystack.

But, increasingly, small fashion labels are taking ‘adaptive fashion’ seriously. Solutions include swapping buttons for hidden magnets, or shoelaces for zips.

There are trousers for wheelchair users or jeans with integrated stomach support (for women recovering from Caesareans, for example).

The majority of disabled people are not born with disabilities. Meanwhile, the adaptive fashion market is predicted to reach €330 billion by 2026.

Business potential that makes for winners all round.

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