Malleable metal tyres are a revelation.
Now a startup from London has developed a patent-pending system which aims to prevent tyre wear from entering the environment.
The microplastic pollutants are produced when vehicles accelerate and brake.
Using electrostatics and airflow, particles charged from friction with the road are diverted to containers beneath the rear bumper.
Captured pollution can be reused to manufacture new tyres or everyday objects like shoe soles.
In order to maximise its effect, the startup is aiming to install the technology on delivery trucks, buses and lorries first.
Thanks to an app, Londoners can already reduce smog exposure on the underground; meanwhile, a special rucksack could ensure the air around us stays clean.